November 11, 2013

Why transparency really matters

The natural products industry has evolved from a patchwork of passionate but small, niche manufacturers and retailers into a ginormous entity that reaches millions of people nationwide. Such staggering growth and maturation never would’ve happened without the industry’s heartfelt commitment to transparency. Scott Steinford, president and CEO of Doctor’s Best, explains why transparency means so much to startup natural products companies’ success.

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