Your 'ordinary' habit = extraordinary product

Originally, Annie Lawless had no intention of launching mega-successful juice startup Suja. A juicer since childhood, she was simply toting her homemade health beverages to yoga when her fellow yogis took notice and began buying her juice. Fast-forward to today, and her no-big-deal everyday habit has become a big-bucks business. We caught up with Lawless, who explains why your “ordinary” may make for an extraordinary product.