11 kids products to watch in 2020
New products for kids highlight nutrition, sustainability and bespoke ingredients.
March 26, 2020
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Horizon Organic's newest addition to its product line was developed in partnership with pediatricians and is formulated to deliver key nutrients to children ages 1 to 5. With DHA omega-3 to support brain health, vitamin D and calcium for growing bones and prebiotics for gut health in tiny tummies, it's produced using the same high standards as other Horizon Organic products.
Little Dish has been around since 2006, but it's just now bringing its line of fresh toddler meals made from 100% natural ingredients to the United States. It's formulated for kids ages 12 to 36 months and is available in four SKUs: Chicken with Ancient Grains, Pasta and Tomato Sauce, Lentils and Beef and Macaroni and Cheese.
Square Baby recently launched two new Square Meals—Coconut Shrimp Fried Rice and Almond Butter and Banana—rounding out its Early Allergen Introduction menu. Research shows that introducing babies to allergens early on helps reduce their risk of food allergies later in life. Other sophisticated flavor combinations within the product line feature peanuts, tree nuts, wheat, soy, milk, egg, fish and shellfish.
Israel-based toddler nutrition brand Else Nutrition launched its first product, a 100% soy-free, vegan, organic and non-GMO toddler formula. Founded by infant nutrition veterans—one of which whose granddaughter suffered from an array of allergies—the clean label brand caters to those in search of simplicity. The formula is made from just three easily pronounceable ingredients: almonds, buckwheat and tapioca.
Kate’s Real Food has long been a favorite in the energy bar category, and these certified organic, gluten-free, non-GMO and kosher SKUs make a perfect addition to any lunchbox. Flavors include Dark Chocolate and Peanut Butter; Dark Chocolate and Cherry; and Peanut Butter, Hemp and Flax Seed. The bite-sized morsels come in a resealable pouch and are perfect for snacking on the go.
Luckybar founder and CEO Jamie Oberweger doesn’t just parent a picky eater, she is one. In 2017, she created a line of healthy protein bars for kids that features quality ingredients such as dark chocolate, organic peanut butter and real dried strawberries with fun names: Crazy Coconut, Pirate Peanut Butter Chocolate and Strawberry Sandcastles.
Kidfresh, the brand that infuses kids’ favorite meals with hidden veggies and healthy grains, debuted two new products in the past few months. Kidfresh Waffles contain butternut squash and come in three flavors: Homestyle, Blueberry and Chocolate Chip. The brand also released Kidfresh Mozzarella Sticks made with whole wheat flour, chickpeas and real mozzarella.
Poppilu introduced the first lemonade line specifically for kids. These kid-friendly pouches come in three bold flavors: Original Lemon, Blueberry and Peach. Alongside lemons, the star ingredient in these tart and tangy lemonades is aronia berries, a high-antioxidant superfruit that gives Poppilu beverages their signature pink hue.
Sweet Earth's POGO are plant-based snacks reminiscent of Pop-Tarts but without the sugar and ultra-processed ingredients. They come frozen and can be thawed to room temperature or heated in a toaster for a quick and easy meal. A variety of flavors (Blackberry, Chai, Chocolate, Figgy, Dulce and Lemon Poppy) introduces kids to new ingredient combos in a fun, healthy way.
Dismayed at the overall low quality of kids’ breakfast cereals, Three Wishes founders Margaret and Ian Wishingrad partnered with food scientists to create a low-sugar, high-protein, grain-free cereal they could feel good about feeding their own son. The vegan and kosher line uses ingredients like chickpeas, pea protein and tapioca as a base and comes in three flavors: Unsweetened, Honey and Cinnamon.
Happy Family Organics debuted a new product line at Whole Foods Market locations nationwide in February. Its Regenerative and Organic blends come in three flavor combinations: Apples, Kale and Oats; Pears, Squash and Oats; and Apples and Carrots. The line, formulated for babies 6 months and older, features ingredients grown using regenerative farming practices that help reverse climate change.
Happy Family Organics debuted a new product line at Whole Foods Market locations nationwide in February. Its Regenerative and Organic blends come in three flavor combinations: Apples, Kale and Oats; Pears, Squash and Oats; and Apples and Carrots. The line, formulated for babies 6 months and older, features ingredients grown using regenerative farming practices that help reverse climate change.
There was a time when youngsters had to settle for the same old standbys; chicken nuggets, mac and cheese and high-sugar cereals were the norm in most grocery aisles. Today’s kids, however, grow up in a world full of interesting options. From protein bars to worldly flavor combinations intended to broaden the palate early, here are 11 natural products that might have you sneaking snacks from your kiddo’s lunchbox.
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