5 companies innovating in 'allergens and intolerances' trend

NEXT Trends 2020 Expo West series—a look at "allergens and intolerances," one of the New Hope Network NEXT Data and Insights team's trends.

2 Min Read

NEXT Trends 2020 series: In an effort to help support retailers and brands, we will be publishing regular brand features for the next few weeks. Brands are selected from those that registered to exhibit at Natural Products Expo West 2020 and were curated as great examples of one of 50 trends New Hope Network is monitoring in the marketplace.

These trends are part of New Hope Network's NEXT Expo Guidebook and trend hierarchy.

Today, we look at five companies that are innovating in the "Allergens and Intolerances" trend within the Discovering Ailment Triggers macro force. Insensitivities have become pervasive and consumers are following regimens that eliminate the primary culprit of many afflictions. Brands are building product lines to accommodate dairy-, allergen-, gluten-free and other digestive, immune, or ailment triggers.


1. Vitafive

What is it? Gummy Vitamins that are naturally colored and flavored to be allergen free.

Innovation: Vitafive makes eight different supplements that have all been naturally colored and flavored and created from fruit-based pectin to ensure efficient digestion. The supplements are vegetarian, allergen and gluten free.

2. Liv Foods

What is it? Bars that are organic and free from dairy, soy, gluten, nuts, GMOs and corn. Liv Foods offers both vegetarian and vegan options.

Innovation: These bars contain no isolates, sugars, additives or preservatives. Liv Bars contain organic whole superfoods including seeds, coconut, fruit, whole grains and spices. They come in flavors like Raspberry Kale Maca, Coffee Maple Cacau and Ginger Lemon Turmeric.

3. Good Molly’s

What is it? Baking mixes made without gluten, peanuts, egg, soy, or tree nuts (other than coconut). Select flavors are free of coconut and dairy as well. Mixes include dark brownie bites, oatmeal raisin cookies, apple pie cookies and more.

Innovation: Good Molly’s leaves out gluten, peanut, dairy, egg, and soy. It also makes baking mixes low in sugar by using organic tapioca syrup. 


4. PopCorners

What is it? PopCorners chips are made with non-GMO corn, sunflower oil and sea salt, without gluten or nuts. PopCorners also makes grain free air-popped crisps that combine soybean and cassava, delivering 10 grams of plant-based protein.

Innovation: The protein crisps are made from soybean and cassava, and come in flavors like Buffalo, Barbeque and Cheddar and Sour Cream.  

5. Zego Foods

What is it? Bars, oats, muesli and seed blends that offer gluten-free, allergy-friendly and glyphosate-free breakfast and snack foods.

Innovation: Zego does extensive purity testing using a third-party lab to test for allergens, gluten and glyphosate. Each product’s testing is tied to the QR code on each package.

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