5 companies innovating in 'responsible meat and dairy' trend

NEXT Trends 2020 Expo West series—a look at "responsible meat and dairy protein," one of the New Hope Network NEXT Data and Insights team's protein trends.

2 Min Read

NEXT Trends 2020 series: In an effort to help support retailers and brands, we will be publishing regular brand features for the next few weeks. Brands are selected from those that registered to exhibit at Natural Products Expo West 2020 and were curated as great examples of one of 50 trends New Hope Network is monitoring in the marketplace.

These trends are part of New Hope Network's NEXT Expo Guidebook and trend hierarchy

Today, we look at five protein-packed companies that are innovating in the "Responsible Meat and Dairy Protein" trend within the Protein Power macro force. It’s no secret, that the egregious side effects of the meat, seafood and dairy industry is wreaking havoc on our social and environmental conscience, prompting consumers to seek brands proving their commitment to producing responsible animal-based proteins.

Zyphyr Foods, Shenendoah Valley Organic, Wild Planet

1. Zephyr Foods

What is it? Pure American Black Angus ground beef that has been born and raised on U.S. farms and humanely handled from farm to harvest. 

Innovation: Fully traceable back to the cow, this ground beef is Glatt Kosher, humanely raised U.S. Black Angus beef. Zephyr Foods is one of the few kosher and humanely raised beef purveyors in the U.S.

2. Shenandoah Valley Organic

What is it? Poultry company that offers fully traceable chicken.

Innovation: Every one of it's products, under the brand Farmer Focus, includes a 4-letter farm ID that traces the chicken consumers buy back to the farmer who raised it. Chickens are humanely raised with daily access to an outside area with lots of vegetation, shade structures and all the bugs and grubs they can eat.

3. Wild Planet

What is it? Wild caught fish.

Innovation: Wild Planet sources tuna caught by trolling or pole and line so that there is less than 0.1% bycatch. Pole and troll caught tuna are considered the most sustainable way to fish. Wild Planet’s pink salmon are caught via purse seine operations while the sockeye salmon are caught via drift and set net operations. It uses single species-targeted purse seine fishing methods in order to eliminate bycatch of other species, while also benefiting the overall marine ecosystem.

Rumiano Cheese, Tender and True


4. Rumiano Cheese Company

What is it? Cheese made from cows that are grass fed and pasture raised.

Innovation: Rumiano uses many regenerative farming practices like composting, holistic grazing and cover crops.

5. Tender and True

What is it? Sustainably sourced, organic and humanely raised pet foods.

Innovation: The first GAP-certified and organic pet food, Tender and True goes beyond organic to source humanely raised meats and sustainably caught fish for its products.

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