5 craveable products with the Whole30 Approved stamp

There’s no shortage of trendy diets for shoppers on a quest for better health. The latest to the limelight is Whole30, a plan that strips added sugar, grains (even gluten-free ones like quinoa, amaranth, buckwheat and more), dairy and legumes from the diet completely for a full 30 days. The goal? To push the body’s reset button and help participants get to the root of the food choices that cause cravings, inflammation or gut upset. And the program is gaining steam—it recently partnered with Blue Apron to create a menu of compliant meals for Blue Apron customers and with Whole Foods Market to highlight approved products in-store.

How can you help shoppers in their Whole30 journey? Enter Whole30 Approved, a label designed to let people know when a product is 100 percent compliant with the rules of the program (no soy lurking here!). Help shoppers cut common cravings with these approved alternatives. (Find the full list of approved products here.)