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Buzziest ingredient at Expo East? Coffee!

More brands than ever are whipping up consciously sourced (sometimes cold-brewed) coffee.

Jenna Blumenfeld, Freelancer

September 20, 2018

7 Slides

Whether they be hot, instant or cold-brewed, nearly every aisle at Natural Products Expo East 2018 featured brands that were serving up coffee.

Cold-brew coffee was particularly popular. The method of soaking coffee grounds in cold water over a long period of time has been around for quite a few years. Innovative? Not necessarily. Do we care? Absolutely not! Somehow, cold-brewing coaxes out nuanced flavors in coffee without adding any bitterness—attributes that we're thrilled are more widely available.

Also trendy in coffee: Products that make consuming this quintessential morning beverage easier than ever—no added creamer or milk required, as in some cases, it's already mixed in with the java.

Click through the slideshow to see some of the buzziest products that feature coffee as their star ingredient.

About the Author(s)

Jenna Blumenfeld


Jenna Blumenfeld lives in Boulder, Colorado, where she reports on the natural products industry, sustainable agriculture, and all things plant based. 

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