Feel the groove: Adult non-alcoholic beverages reaching new heights

Consumers increasingly seek diverse, sophisticated, non-alcoholic beverages that taste great and, often, offer functional ingredients. Take a look at these.

Non-alcoholic beverages are no longer relegated to sugary artificial sippers: Wellness-oriented consumers can access far more diverse and sophisticated nonalcoholic beverages through a range of retail and foodservice outlets. Whether they’re going totally dry or opting for the more moderate “damp” approach, consumers everywhere (especially sober-curious Gen-Zers) are seeking delicious drinks that promote a healthier, more present lifestyle.

The options available to support this cultural shift have become so prolific that serial entrepreneur Marcos Salazar launched the Adult Non-Alcoholic Beverage Association (ANBA) to educate the industry about the nonalcoholic beverage ecosystem and grow it responsibly.

“This category is growing rapidly, but there needed to be some infrastructure in bringing all the different stakeholders together,” Salazar said in an interview with New Hope’s The Natural List podcast. Take one look at the association’s membership, and it’s clear that ANBA is elevating some of the most innovative beverage brands in the retail and foodservice market today.


To learn more about the Adult Non-Alcoholic Beverage Association, visit its website or Booth 7301 at the Mindful Beverages pavilion on Level 3 of the Anaheim Convention Center. ACC Level 3 and the North Halls are open 1- 6 p.m. Wednesday and 9 a.m.-6 p.m. Thursday and Friday.

About the Author(s)

Victoria A.F. Camron

Digital content specialist, New Hope Network

Victoria A.F. Camron was a freelance writer and editor contracted with New Hope Network from 2015 until April 2022, when she was hired as New Hope Network's digital content specialist—otherwise known as the web editor.

As she continues the work she has done for years—covering the natural products industry for NewHope.com and Natural Foods Merchandiser; writing up earnings calls and other corporate news; and curating roundups of trends and information for the website—she is thrilled to be an official part of the New Hope team. (She doesn't mind having paid holidays and vacations again, though!) Victoria also compiled and edited newsletters, and served as interim content director for Delicious Living in 2016.

Before working as a freelancer, she spent 17 years in community newspapers in Longmont, Colorado, and St. Charles and Wheaton, Illinois. Victoria is a Colorado native and a graduate of Metropolitan State College of Denver.

Jessica Rubino

Vice President, Content, New Hope Network

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