September 22, 2009

1 Min Read
Functional ingredients industry chatter

Don't just say it
"Studies show that around 70 per cent of consumers claim to be paying attention to what companies are doing to be a better corporate citizen, and that 75 per cent believe that some portion of companies are green-washing their efforts. The key take-away here is to be transparent and walk your talk."

— Jeff Hilton, cofounder, Integrated Marketing Group

A sweetener is a sweetener
"The irony is that white table sugar — formerly a leading target of 'eat less' messages — suddenly has a health aura. Marketers have wasted no time moving in to use that aura to sell the same old products."

— Marion Nestle, food-industry critic, on companies beginning to tout new sugar-based products as 'natural' alternatives to high-fructose corn syrup

Sin taxes ahead?
"Are you pouring on the pounds? Don't drink yourself fat."

— New York City health department's new anti-sugary-drink ad campaign

Elephants, anyone?
"The American way of eating has become the elephant in the room in the debate over health care."

— Bestselling suthor and professor of journalism Michael Pollan in a September 10 New York Times op-ed piece

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