Laugh! Bloopers while filming Expo West 2016 trend videos

It was tough work shooting the trend videos at Natural Products Expo West 2016—mostly because we couldn’t stop giggling. Here, Jessie Shafer, RD, editor-in-chief of Delicious Living, and Jenna Blumenfeld, senior food editor of New Hope Network, offer an inside—and hilarious—look at what goes into tracking trending products during (the last day!) of Expo West. Warning: This is very silly.

About the Author(s)

Jenna Blumenfeld


Jenna Blumenfeld lives in Boulder, Colorado, where she reports on the natural products industry, sustainable agriculture, and all things plant based. 

Jessie Shafer, RD

Director of Influence & Health Education, New Hope Network

Jessie Shafer, RD, is New Hope Network's director of influence and health education. In this role, Jessie curates opportunities and appropriate partnerships for New Hope's health and wellness influencer audience, as well as health practitioner and nutrition expert audience. Jessie is a Northwestern University graduate, registered dietitian, and long-time health journalist, having worked for more than 17 years at four major publishing houses on consumer-facing health brands, including Meredith Corporation and August Home Publishing and holding the role of editor-in-chief of Delicious Living for four years. Jessie and her husband relocated from Iowa to Colorado in 2015 where they enjoy riding their bike, hiking in the mountains and being mom to a cute and curious toddler. 

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