New products from Ito En embody tradition and innovation

Rona Tison, senior vice president at Ito En (North America), the Japan-based green tea brand, spoke with Nutrition Business Journal during Natural Products Expo West about the company's pioneering legacy of inventing ways to package tea in bottles and cans for a modern lifestyle, changing the way tea could be enjoyed in Japan and how the company is continuing to innovate today with its efforts to protect the planet. She also shared some of the newest products the company has developed.