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Refrigerated juices make a fresh comebackRefrigerated juices make a fresh comeback

There's a revolution in the refrigerated juice section. New processing methods have given way to fresher tasting flavors with more exotic ingredients. See why shoppers may grapple with choosing just one. 

Kelsey Blackwell

August 27, 2013

2 Min Read
Refrigerated juices make a fresh comeback

Mother Nature shines in each sip of the latest gourmet refrigerated juices.Unlike the overly processed, nutritionally marginal products of yesteryear, these next-gen offerings taste like they came straight from the home juicer—thanks to the advent of high-pressure processing. This new pasteurization method uses pressure rather than intense heat to destroy harmful pathogens, allowing beneficial enzymes and nutrients to stay intact. The result: fresh juices that make you feel as good as they taste. Because the non-heated process allows fruit and vegetable flavors to take the stage, organic sourcing and a clean ingredient deck are as important as ever. Certifications such as Non-GMO Project Verified and better-for-you additions including probiotics, potent botanicals and superfood seeds up the nutritional ante and make getting juiced worth anyone’s while. All of this helped to grow sales of refrigerated juices 14 percent in the 52 weeks ending May 11, according to SPINS.

4 juices to naturally satisfy your thrist


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Beet Ginger
Beware: This probiotic-fortified raw juice is surprisingly tart. The addition of raw, green stevia tempers its initial vinegary flavor, but I almost wish it were sweetener free. Kvass’s unique, straightforward flavors are certainly a differentiator in the category. I like Beet Ginger with just—you guessed it—beets, ginger, lemon and a little sea salt. SRP: $3.99

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Organic V
Don’t hassle with making juice when this certified-organic option is so handy. Evolution Fresh uses a special high-pressure pasteurization method and is never heated, so the vegetables inside taste freshly pressed. Each label clearly breaks down the fruit and vegetable goodness in each flavor, but I’m most impressed by what you can’t see—a host of beneficial enzymes and antioxidants that haven’t been destroyed by pasteurization. SRP: $5.49

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Kale Green
Kale lovers rejoice! This greens-rich smoothie tastes like its ingredients were just picked from the garden and popped in the blender. The certified-organic, raw beverage is as close to homegrown as you can get. Enjoy 8 ounces for four full servings of fruits and vegetables (kale, orange, banana). Oh, and did I mention its sweet, tangy flavor is totally addictive? SRP: $6.49; Booth 240

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Dubbed “yoga in a bottle,” this elixir combines antioxidant-rich turmeric with ginger, cardamom, lemon and other classic Ayurvedic ingredients for a smooth botanical-rich beverage with a delightfully peppery finish. I love that the raw, certified-organic, Non-GMO Project Verified drink derives its bright orange color from a real punch of turmeric.SRP: $5.99 12oz., $12.99 32 oz; Booth 8509





About the Author(s)

Kelsey Blackwell

Senior Food Editor, Natural Foods Merchandiser

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