Tasters give a thumbs-up to Truvia

SWEET! was the resounding consensus among taste testers at the Truvia™ Greenhouse tasting booth in New York City on July 9, 10 and 11. Commuters and tourists passing through Rockefeller Plaza got a refreshment break of iced tea and lemonade sweetened with TRUVIA, Cargill's stevia-derived rebiana-A product. Thousands of stevia plants were grown especially for the Rockefeller Center event. "The Truvia™ Greenhouse offered a hands-on opportunity to discover how this product makes its way from the field to the consumer' table,' said Steve Snyder, vice president, Cargill Health and Nutrition. Simultaneous to the event, Cargill launched a tabletop Truvia™ natural sweetener at select D'Agostino supermarkets in New York City and online purchasing campaign at www.truvia.com ($3.99 plus shipping/handling).