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The gut gets the attention it deserves at Expo West

This blogger spotted many "good-for-the-gut" products, along with many products that met gut-healing protocols like paleo, autoimmune paleo and FODMAP-friendly.

Sarah Kay Hoffman

April 4, 2017

3 Min Read
The gut gets the attention it deserves at Expo West

I have been obsessed with the gut and all things digestive system-related since 2012 when I launched A Gutsy Girl. For several years now, I have been focused on women with IBS and/or IBD, as my journey through life has dealt me the cards living with both (SIBO and colitis).

And now, finally, the gut is starting to get the attention it deserves! This is because there are thousands of people who are being diagnosed with IBS and IBD, and the demand for gut knowledge and products has exponentially increased.

In addition to "good-for-the-gut" products like probiotic-infused everything, companies are tinkering with formulas to produce products that go along with many gut-healing protocols like paleo, autoimmune paleo (AIP), FODMAP-friendly and more.

While at Natural Products Expo West 2017, I kept my eyes focused on these products. Here was my greatest takeaway: The categories are exploding, but yet there is still so much room for growth and opportunity for both newcomers and for products to step up the level of quality even more.

And with that, here are two lists of products I put together that fall into either paleo and/or gut-promoting product categories.


  • Siete Foods Cassava & Coconut Tortillas

  • Siete Foods Lime Tortilla Chips

  • Made In Nature single-serve packs of Figgy Pops, Coconut Chips, Nuts Over Fruit and Superberry Fruit Fusion

  • DRINKMaple. Literally just one ingredient—pure maple water. Also AIP.

  • Mikey's Original English Muffins

  • Mikey's pizza crusts, double chocolate chip muffins tops and sliced bread loaf. All paleo.

  • Rebel Kitchen Organic Coconut Water

  • OXiGEN, a new company that makes oxygen water and shots

  • Organic Gemini—all things TigerNut-based.

  • Wild Tonic Jun Kombucha, kombucha fermented with honey vs. sugar

  • The New Primal Pasture-Raised Chicken Jerky Date & Rosemary. Also AIP.

  • Better Booch Ginger Boost

  • Lakanto Monkfruit Sweetener

  • Revive Kombucha

  • KitchFix Honey Pecan

  • Pop & Bottle

  • Simple Mills

  • NUUN, a brand new daily vitamin line

  • Farmhouse Culture Punch Orange Cream Sparkling Drink

  • Evolution Fresh Thriving Greens

  • Kombucha Dog, great-tasting Kombucha with a super awesome mission behind helping rescue dogs find homes

  • Redmond. I used to always use their Earth Paste, but until Expo, I wasn't aware that they also have a Foaming Soap.

  • Sir Kensington's Classic Ketchup, Dijon Mustard and Avocado Oil Mayonnaise

  • Kitchun Honey, This Cuts the Mustard

  • The Dirt. All their products are soy free, corn free, gluten free, grain free, cruelty free and natural.

  • The Maple Guild. Best pure maple syrup I've ever tasted, but the new hit is their Maple Vinegar.

  • Tanka Bar Coffee/Hatch Chile

  • RXBAR Chocolate Chip

  • Vital Proteins Collagen Beauty Water

  • Primal Kitchen Vanilla Collagen Fuel and Coconut Cashew Bar

  • Dr. Bronner's new travel-sized toothpaste

  • Coffee So Good Lavender Nutte

  • Nutiva Organic MCT Oil and Organic Buttery Garlic Coconut Oil

  • Kaila All-Perfect Saute Oil and Stir Fry Oil

  • Mighty Organic Mighty Beef Jerky Original, Uncured Bacon & Apple, and Mighty Stick Beef Original

  • Simply Gum Natural Cinnamon gum and Peppermint mints

  • C Botanicals Holy Basil

  • ThunderBird Real Food Bars Hazelnut + Coffee + Maca

  • Rau Organic Superfood Drinking Chocolate Mint

  • Julie's Real Coconut Vanilla Bean Cashew Butter

  • Applegate Organic Turkey Burgers

  • Veggie Noodle Co.'s zucchini, beet, butternut squash and sweet potato spirals

  • OLOMOMO Nut Company Cherry Vanilla Almonds

  • Gaea Gourmet Olives Kalamata Olives

  • Ozuke kale, garlic, dulse seaweed and sea salt mixture

  • Nona Lim Carrot Ginger Soup. This one is so good and it made my top five list!

  • Bubba's Fine Foods Bourbon Vanilla Ungranola

  • You Are Loved Foods Chocolate Cupcakes

  • Wildway Grain Free Instant Hot Cereals

  • Primal Pit Paste body and personal care items

  • NuCoconut Turmeric Coconut Wraps

  • Cocoburg Vegan Coconut Jerky Original

  • Deluxe Honeydrop Turmeric Lemonade and Charcoal Lemonade

  • Once Upon a Farm Straight from the Tree Apple

Gut-promoting products

The below products either specificially say that are for better gut health or are "trendy" in the gut-healing communities, i.e. kombucha, kefir, gelatin, etc.

  • Doctor D’s Delicious Water Kefir

  • Cultures For Health Kits

  • Roobar Probiotic Balls

  • GoLive

  • Wonder Drink Honey Lavender

  • Better Booch

  • Revive Kombucha

  • Farmhouse Culture Gut Punch Orange Cream Sparkling Drink

  • Restore

  • Vital Proteins

  • KombuchaDog

  • The Water Kefir People

  • Brew Dr. Kombucha

  • C Botanicals Holy Basil

  • Bella + Bella

  • ThriveTribe Paleo Snack Bar

  • FODY, an entire line of FODMAP-friendly products.

  • Effi Probiotic Nut Clusters and Probiotic CareBar

  • Pressery Organic Probiotic Soup Honeydew Melon

  • Pressery Organic Sparkline Drinking Vinegar Blueberry Lemonade

  • Organic Pastures Raw Kefir

Sarah Kay Hoffman is part of the Expo Blogger team at Natural Products Expo West 2017 and a special contributor to newhope.com. She also writes for sarahkayhoffman.com.

About the Author(s)

Sarah Kay Hoffman

Sarah Kay Hoffman is a wellness expert specializing in food allergies/intolerances, digestive health and women’s issues and is the founder and author of Sarah Kay Hoffman, along with the founder of A Loving Spoon nut butters. She is a certified health coach (CHC) from the Institute for Integrative Nutrition, mama via adoption plus foster-to-adopt advocate and wellness expert.

Sarah Kay Hoffman holds a bachelor's degree from the University of Minnesota – Twin Cities in Marketing, Mass Communications, and English.

Sarah Kay Hoffman has helped thousands of women via her blog, e-books and health coaching programs live their healthiest and happiest lives by fueling and healing with food and lifestyle vs. drugs and medication.

Through her blog, she helps inspire women worldwide via hundreds of unprocessed recipes by navigating food, various protocols and special diets (gluten free, dairy free, soy free, Paleo, GAPS, SCD, autoimmune, etc.). She inspires living and leading a vibrant life even when things don’t go as planned through her stories on living with autoimmune, embracing infertility, raising baby and more.

Her mission is to walk alongside other women who have ever been or are beginning to enter into the footsteps she has taken and to help them rejoice in knowing (her life mantra), “When gravel roads are all you’ve ever known, you learn to find beauty in the dust.”

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