August 8, 2014
Natural & organic unboxing: Edition 1
Because I’m not a Southern belle from 1930, I never had a debutante ball. But thankfully, I can live vicariously through the new natural products that seem to materialize on my desk nearly every day. In many ways, this is their formal presentation to the natural products industry (though they lack the obligatory white ballgown).
All cheeky comparisons aside, these products hold power: They don’t just highlight current natural food trends, but also are clairvoyants that predict future hot ingredients and food values.
In this new gallery series titled "Unboxed," I'll, ahem, unbox (both literally and figuratively) the piles of natural products mailed to me, and provide my unbiased opinion in an honest, straightforward way. Do I think the product will sell? Is it tasty? Is it healthy? Were conscious ingredients used to manufacturer it? These questions are tenets of what I believe to be an exemplary natural product.
In an effort to better categorize hot food movements (coconut, chia, quinoa, kale, for instance), I’ll also identify the new or existing trends these products symbolize.
Woe to me, there was no debutante ball—but these natural products serve as a crystal ball. I’ll take it.
Read more about:Unboxed
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