Unboxed: 21 food and beverage launches that fuel keto dietsUnboxed: 21 food and beverage launches that fuel keto diets
From meal-substitute puffs to savory bars, whipped toppings and indulgent treats, the latest batch of keto-friendly launches take product innovation and imagination to new heights.
January 5, 2021
The global market for ketogenic products is projected to reach $14.75 billion by 2027, according to a report by Grand View Research Inc. published in September 2020. Although dietary supplements represent 50% of the market, the report predicts that keto diet snacks will be the fastest-growing product segment, with a CAGR of 6.1%, compared with the total estimated growth rate of 5.5%.
In the natural products industry, the keto snacks category continues to boom when it comes to organic and natural food trends. In addition to the all important fat-protein-carbohydrate ratio (typically around 70%, 20% and 10%, respectively) embraced by followers of this dietary tribe, natural keto-friendly products boast innovative formats, clean ingredient lists and quality certifications.
But while innovation in keto snacks is keeping keto-followers' pantries stocked with new and exciting options for keto diet appropriate snacking, the market for natural channel ketogenic diet foods and beverages is fueling innovation across categories—generating appeal among a growing number of sugar-wary consumers in particular.
This round-up of new and soon-to-launch keto foods and beverages represents a wide range of product categories, formats and plenty of innovation.
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