Unboxed: 5 better-for-you candies for a nutritional Halloween boooost

There's nothing scary about these kid-approved, clean treats.

Adrienne Smith, Director of Content

October 22, 2019

5 Slides
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Halloween is just over a week away, marking the beginning of a sugar-fueled retail high that will hopefully last through the end of the year. Considered the second most important shopping holiday after Christmas, Halloween has moved squarely into the retail sweet spot, with the National Retail Federation estimating approximately $8.8 billion in sales this Halloween­—$2.6 billion of which will be spent on candy.

Even so, consumers are increasingly searching for cleaner ways to enjoy this confection-crazed holiday. Unsurprisingly, this mirrors the growth pattern of the candy category overall, which, according to a recent SPINS report on “Cleaner Candy,” is being overwhelmingly driven by natural and specialty products.

Both children and adults can enjoy these cleaner, natural treats to help take the fear out of Halloween indulgence.

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Unboxed

About the Author

Adrienne Smith

Director of Content, New Hope Network

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity.

Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms.

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