Unboxed: 5 natural beverages with superfruit superpowers

These supercharged RTD beverages are powered by the next generation of superfruit superfoods.

Adrienne Smith, Director of Content

February 16, 2021

5 Slides
Unboxed: 5 natural beverages with superfruit superpowers

Blueberries? Check. Kale? Check. Flaxseed? Check. Buriti? Sounds good.

Why eat regular food when one can eat a diet made up of nutritional powerhouses packed with things like antioxidants, vitamins, minerals and other good-for-you benefits?

No matter how many of these superfoods have made their way onto ingredient lists and grocery store shelves in recent years, there’s still plenty of room for innovation in this sphere—particularly as consumers become increasingly concerned about fortifying their immune systems and eating for health.

Natural food industry entrepreneurs are innovating against these trends and finding new and more creative ways to do so. This is particularly true in the RTD beverage category, where many natural brands are also committed to sourcing their superfood ingredients using sustainable, organic, regenerative and mission-based practices.

These five tasty and refreshing beverages harness the benefits of a new generation of superfoods, including raw cacao, buruti, rosehips, acerola and more.

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Unboxed

About the Author

Adrienne Smith

Director of Content, New Hope Network

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity.

Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms.

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