Brands focused on sustainability are building consumer trust with labelling transparency.

Amanda Violet Ravotti, Content Creator, Retail and Digital

August 10, 2022

8 Slides

Chocolate with a conscience: Fair trade certification is quickly becoming the baseline standard for chocolate in the natural products food industry, with brands continuing to meet consumer demands for products with missions supporting transparency.

Two of the most highly recognized certifications that brands can receive for following fair trade practices are Fair for Life and Fairtrade America, which is part of the Fairtrade system. These certifications are valuable because they help guarantee trust and amplify consumer aptitude and support for ethical products. As more brands pursue these fair-trade certifications, this will prompt other brands to seek certifications for their products. 

Fair trade certifications also help improve transparency about cocoa farmer conditions, resulting in a positive impact on the planet and people. Brands must follow rigorous standards for the ingredient sourcing in their products and have ethical farming practices to maintain fair trade certification. 

Expanding the mission

Although it is not a considered fair-trade certification, Rainforest Alliance Certification has been appearing on a lot of chocolate brands in recent years. This third-party-verified certification shares a similar vision with the Fairtrade America certification and works to improve agricultural practices through its certification program and partnerships with farmers and forest communities. Additionally, it provides business trainings to prevent child labor and strive to decrease carbon emissions and deforestation.

Click through this gallery of some of the newest launches in ethical chocolate.  

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About the Author(s)

Amanda Violet Ravotti

Content Creator, Retail and Digital, NEW HOPE NETWORK

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