Deanna Pogorelc, Senior content producer

June 4, 2016

1 Min Read
What foodies are searching (the internet) for

Functional foods, exotic flavors and customizable snacks have captured the curiosity of Americans, according to data that Google has collected about what we’ve been typing into our internet browsers.

To give product developers, chefs and marketers a glimpse into consumer trends, the tech company examined search volumes related to food and compiled the 2016 Google Food Trends U.S. report. Some of the trends that floated to the top are ones the natural products industry knows well—for example, that the turmeric market is hot but consumers still have a lot of questions about it. The report also reveals some insights that could guide in-store and digital outreach for your health food store. Is there an opportunity to educate shoppers on the questions they’re searching for?

About the Author(s)

Deanna Pogorelc

Senior content producer, New Hope Network

Deanna oversees day-to-day production of digital content, newsletters and social media for She especially enjoys writing about packaging and mission-driven brands. Prior to joining New Hope Network, Deanna reported on healthcare innovation for MedCity News. She has a bachelor's degree in journalism from Ball State University.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like