The New Products Showcase at KeHE's June show highlighted the latest offerings from more than 190 brands. Attendees chose these as their favorites.

Victoria A.F. Camron, Digital content specialist

June 26, 2018

4 Min Read
10 top new organic, natural products named at KeHE's Holiday Show

KeHE Distributors, a natural and organic foods distributor founded in 1953, has announced the winners of its 2018 Holiday Show, held in June in Chicago, Illinois.

The New Products Showcase featured more than 190 Certified B Corp or KeHE CAREtrade partner brands.

“At our show, we do more than connect; we are able to satisfy our mission of serving to make lives better," said Ari Goldsmith, KeHE executive director of marketing, in a statement. "Showcasing our values is an important pillar in our trade shows."

Show attendees chose these Best of New Products award winners:


Best of Show: Prommus

Chicago, Ilinois-based Prommus makes hummus in four flavors: traditional, avocado, red pepper and kalamata olive, each with 4 grams of protein per 2-tablespoon serving. Anthony Brahimsha started the company in 2014 to help fight malnutrition in Syrian refugee children. Every purchase contributes to the battle against world hunger.


Best of Beverages: VitaCup

VitaCup offers vitamin-infused coffee and tea pods that are compatible with Keurig brewers. Each pod contains vitamins B1, B5, B6, B9 and B12; vitamin D3; and antioxidants. Available coffee flavors include Genius Blend, Gourmet Breakfast Blend, French Roast and French Vanilla; a number of variety attacks are offered, as well.

Best of Breakfast: Coffee Booster

Coffee Booster offers liquid health supplements that you can add to your coffee yet not affect the flavor of your favorite beverage. The elixirs, sold in 250 mL bottles, are available in five varieties: mind, collagen, antioxidant, multivitamin and immunity. Each one is gluten free, dairy free and has no added sugar.


Best of Condiments & Sauces: Primal Kitchen

Mark Sisson, an athlete and author, created Primal Kitchen to help others find natural foods that help people achieve wellness and vitality. Primal Kitchen offers a wide variety of mayos, dressings, marinades and proteins. Many products meet the requirements of the keto and Whole30 diet plans.


Best of Confections & Baking: Pamela’s Products

Pamela’s Products began offering gluten-free and natural foods in 1988. Today’s product line includes baking mixes, cookies and snack bars that feature high-quality sugars, palm sugars, minimally processed grains and non-rBGH butter. In addition to mixes, Pamela’s Products also offers packaged cookies, graham crackers and pastas.


Best of Fresh & Frozen: Caulipower

When Gail Becker’s boys were diagnosed with Celiac disease, she sought gluten-free, nutritious foods. After finding that cauliflower crust pizza was difficult to make, she left her job to start Caulipower. In addition to frozen plain crusts, the company offers four flavors of frozen pizza; it also recently introduced two baking mixes.


Best of Health & Wellness: EO Products

EO, which stands for Essential Oils, is dedicated to helping people who are working toward beautiful, healthy body care. To control the ingredients in its lotions, soaps and shampoos, EO develops and makes all of its products. It’s been a certified organic manufacturer since 2004.


Best of Mission-Based Brands: Berri Fit

Different flavors of Berri Fit beverages benefit different charities, such as the Pediatric Cancer Foundation, Citizens for GMO Labeling and ChildFund’s International Send a Girl to School program. Berri Fit is a plant-based, USDA-certified organic fitness beverage company that offers dragon fruit, lemon-line, mango and açai flavors.


Best of Snack Foods: Hen of the Woods

From a farmers market in Cincinnati, Ohio, Hen of the Woods’ has expanded to more than 100 stores in five states. The company’s house-made seasonings are buttermilk and chive, touch of smoke, red wine vinegar, sea salt and chile con queso.maya-kaimal-simmer-sauce-500x500_0.png

Best of Staple Goods & Grains: Maya Kaimal

From award-winning cookbook author Maya Kaimal comes a line of Indian sauces and chips. Kaimal was inspired by her south Indian father’s cooking and heirloom family recipes; south Indian cuisine is more tropical than the north Indian foods that most Americans are familiar with.

Source: KeHE Distributors LLC

About the Author(s)

Victoria A.F. Camron

Digital content specialist, New Hope Network

Victoria A.F. Camron was a freelance writer and editor contracted with New Hope Network from 2015 until April 2022, when she was hired as New Hope Network's digital content specialist—otherwise known as the web editor.

As she continues the work she has done for years—covering the natural products industry for and Natural Foods Merchandiser; writing up earnings calls and other corporate news; and curating roundups of trends and information for the website—she is thrilled to be an official part of the New Hope team. (She doesn't mind having paid holidays and vacations again, though!) Victoria also compiled and edited newsletters, and served as interim content director for Delicious Living in 2016.

Before working as a freelancer, she spent 17 years in community newspapers in Longmont, Colorado, and St. Charles and Wheaton, Illinois. Victoria is a Colorado native and a graduate of Metropolitan State College of Denver.

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