3 tips to introduce shoppers to supplements3 tips to introduce shoppers to supplements

Rhonda Bone owner of Nature's Way, has made her store a destination by devoting time to shoppers supplement needs. Here are three tips to do the same in your store.

1. Don’t overhaul

Armed with a new book or information from a recent Dr. Oz, episode, new shoppers might come in ready to spend $500 or more on new products to transform their health. Bone cautions any new supplement user against taking on too much, because a drastic influx of anything can disrupt the body and cause burnout. Suggest shoppers start with one product and then add another after three weeks to a month.
 

2. Focus on benefits

Most customers don’t want to know how something works in the body—they just want to know that it will work, Bone says. So keep your explanations simple.
 

3. Promote flexibility

As shoppers add dietary supplements, it’s tempting to encourage them to stop eating foods that could hinder a product’s benefits. Instead, focus on the 80-20 rule—80 percent of their food choices should come from wholesome and nutritious sources and 20 percent can be foods they enjoy that might not be the best for their bodies. “When you tell people no, no, no, that’s all they hear,” Bone says. “It’s better to focus on success.”