Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

July 21, 2017

2 Min Read
5@5: E-commerce a launchpad for natural food brands | Low-calorie sweeteners linked to weight gain

Moving offline: How brands that succeed on Amazon are moving onto Whole Foods shelves

"Through online retailers like Amazon, food companies have built sizeable businesses, sometimes growing far more quickly (and more profitably) than their brick-and-mortar focused peers," write Jordan Gaspar and Lauren Jupiter, managing partners of AccelFoods. They use the example of mushroom and superfoods company Four Sigmatic, which built a following through a company-controlled e-commerce platform. It later launched on Amazon and found success, too, which led to an interest from multiple regions of Whole Foods. "We expect to see an increasing subset of brands that will launch online," they write. Read more at Food Tech Connect...


Diet drinks are associated with weight gain, new research suggests

An international group of researchers reviewed dozen of studies related to the long-term impacts of low-calorie sweeteners and concluded that artificial sweeteners are associated with modest long-term increases in body weight, BMI and waist circumference. But what's behind the link is still unclear and needs more study, the authors say. Read more at The Washington Post...


Reckitt cuts the mustard with $4.2 billion food business sale

Spice maker McCormick & Co. bought Reckitt Benckiser Group's North American food business for $4.2 billion and will acquire brands including French's mustard and Frank's RedHot sauce. Read more at Reuters...


Anheuser-Busch InBev buys organic energy drink maker

Hiball Inc., maker of organic energy drinks and carbonated juices and water, has annual retail sales of about $40 million. The San Francisco-based company was acquired by A-B for an undisclosed amount. Read more at St. Louis Business Journal...


What best practices for ecommerce packaging are emerging?

E-commerce distribution requires a different approach to packaging. Brands should start by taking stock of how product moves through their current supply chain, then develop a plan from there. Read more at Packaging Digest...

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