5 emerging natural brands at NPA MarketPlace
![5 emerging natural brands at NPA MarketPlace 5 emerging natural brands at NPA MarketPlace](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltafc06db067aebac6/64cbf83cdb0bcc7a8de33eaa/NewHopeNetwork_Horizontal_RGB.png?width=700&auto=webp&quality=80&disable=upscale)
The first thing we did when we saw these "sport cookies" was read the ingredient list. Carefully. Luckily, founder B.J. Thomas had that consumer and retailer reaction in mind when he formulated. “Having a healthy cookie is unique. It will take time to educate the market that ingredients are the most important when it comes Undefeated cookies, and that they achieve better digestion because the cookies dissolve quickly, minimizing contractions and blood flow to the stomach,” he said. Originally developed for pro wrestlers, the vegan and organic cookies come in five flavors, including Chocolate Mint and MAD, MAD Macadamia (gluten free on the way) and are made with pea protein, coconut oil, barley and alfalfa for energy sans the crash associated with white carbs and sugars ubiquitous in energy drinks and foods. As an athlete who suffered from diet-related health issues, Thomas understands athletes’ specific health needs. As a result, he also developed a custom nutrition beverage program: The Undefeated web site that leads you through a series of questions before developing a just-for-you beverage.
After her son began experiencing severe allergies, Monkey Sea Monkey Doo Founder Maria Mills started reviewing the ingredients in each of the body care products he was using. The realization that many common personal care ingredient were allergens or even potential carcinogens sparked the introduction of this line of nontoxic kids bath and body products in 2011. “I remember getting so upset about some of the harmful ingredients in all the products so I said, I am going to make the best well-rounded product out there that can be safe, trustworthy and hypoallergenic,” said Mills. The products boast a short, pure ingredient list and are free from parabens, sulfates and synthetic fragrances, plus no gluten, soy, dairy and oats—ingredients that often trigger allergies in kids. The products have already earned an impressive “1” rating on the EWG’s Skin Deep Cosmetics Database. “We have created a Monkey Sea Monkey Doo blog to feature our articles that help inform moms about ingredients and the importance of using a natural body care line for their children. We have a passion for making moms aware to make the best decisions on the products they use for their children,” she said.
When a company thinks outside the box, a basic product such as soap can stand out—even in a saturated market. That’s just what SoapBox has done, both with its formulations and its mission-based practices. Not only is each bar made with 85 percent organic ingredients, it also has a high glycerin content; most manufacturers strip away this valuable ingredient and sell it separately, rather than keep it in the product to enhance its moisturizing properties. Though this means a shorter shelf life, it also translates to a a higher-quality soap. Beyond the attention to detail that distinguishes the brand’s manufacturing processes, SoapBox is making a difference globally. For every bar sold, it donates a bar to a child in need. But here’s what’s most impressive: The company formulates the donated bars to meet the temperatures, humidity levels, storage conditions, and water properties of the country where it’s headed—and ensure that it’s gentle enough for all skin types, particularly for people who haven’t used soap before.
Breakfast is important. Really, really important. In fact, research shows that people who skip it breakfast regularly (you know who you are), are more likely to carry extra pounds and have higher blood glucose levels, triglycerides and total cholesterol. Still, many Americans struggle to prioritize their early-morning meals. That’s why Anna Callaway, founder of new company Anna’s Choice, built her entire brand around making wholesome breakfasts more accessible. “I wanted to create a brand to promote building a better breakfast that is an easy choice for consumers,” she said. Her line of pancakes features fiber-rich nuts, whole grains, low-glycemic coconut sugar and nontfat milk. “The focus of our development began on the strong belief in quality ingredients with your best health in mind. Pancakes were the perfect introduction to a brand with a loud message about the importance of breakfast, as it encourages more memorable mornings with ease for today’s busy family.” If you’re not able to catch Anna making her pancakes on the show floor at NPAM, you can find Anna’s Choice on Facebook, Twitter, Pinterest, Instagram and her blog—which are all integral to the brand’s marketing efforts, she said.
Raise your hand if you rely on a coffee to get through the day. But don't be ashamed; nearly 80 percent of Americans do. The main problem isn’t necessarily that caffeine is bad for your health, but rather that it quickly becomes a crutch, masking adrenal fatigue without addressing the root of the problem. The fact the more consumers are searching for a caffeine-free boost has prompted companies like Moringa Source to introduce products geared toward natural, long-lasting energy that offer other benefits, too. The latest natural energizing ingredient to garner attention from the likes of Dr. Oz is Moringa oleifera, a plant native to northern India and Africa that boasts an impressive nutritional profile (hence why it’s called The Miracle Tree). Moringa contains 18 amino acids, 40 active antioxidants and seven times the vitamin C in oranges, plus impressive amounts of calcium, vitamin A and potassium. It’s also a plant-based protein source that we expect to gain popularity in upcoming months as consumers look for options beyond soy. What Moringa Source, in particular, offers when it comes to this ingredient is variety. With its multitude of SKUs, it shows the plant’s plentiful potential whether in nutritional supplements as raw powders, herbal tea bags and protein shakes, or with its full range of personal care products, which capitalize on the ingredient's high antioxidant content.
Raise your hand if you rely on a coffee to get through the day. But don't be ashamed; nearly 80 percent of Americans do. The main problem isn’t necessarily that caffeine is bad for your health, but rather that it quickly becomes a crutch, masking adrenal fatigue without addressing the root of the problem. The fact the more consumers are searching for a caffeine-free boost has prompted companies like Moringa Source to introduce products geared toward natural, long-lasting energy that offer other benefits, too. The latest natural energizing ingredient to garner attention from the likes of Dr. Oz is Moringa oleifera, a plant native to northern India and Africa that boasts an impressive nutritional profile (hence why it’s called The Miracle Tree). Moringa contains 18 amino acids, 40 active antioxidants and seven times the vitamin C in oranges, plus impressive amounts of calcium, vitamin A and potassium. It’s also a plant-based protein source that we expect to gain popularity in upcoming months as consumers look for options beyond soy. What Moringa Source, in particular, offers when it comes to this ingredient is variety. With its multitude of SKUs, it shows the plant’s plentiful potential whether in nutritional supplements as raw powders, herbal tea bags and protein shakes, or with its full range of personal care products, which capitalize on the ingredient's high antioxidant content.
From philanthropic soaps and an exotic, caffeine-free energy boost to wholesome whole-grain pancakes and vegan sports-performance cookies, here are the latest offerings from five innovative, up-and-coming companies to check out at NPA MarketPlace.
About the Author(s)
You May Also Like