February 1, 2014
Pinterest is one of the best ways to reach moms on social media. Just look at the numbers: 80 percent of Pinterest users are female, and 18 percent of pinners make $75,000 or more. Although no one has cracked the code on how to translate followers, clicks and repins directly into sales, the site can be a top traffic driver to your website, which means more opportunities for sales and—at the very least—brand building.
To grow your Pinterest presence quickly and to target moms, try partnering with others who have already attracted the audience you want. One way is to host guest boards on your Pinterest page. Here’s a quick how-to:
1. Invite local or national food bloggers, mommy bloggers and fitness bloggers to guest pin to a Pinterest board that you’ve created. Choose influential folks who love your store and, in turn, they’ll introduce their followers to your business.
2. To create the guest board, log in and click on the “+” next to your Pinterest username in the top right-hand corner of the site. Then select “Create a board.” Fill in the name, description and category; then click “Create Board.”
3. Invite the guest blogger by clicking “Edit board” and typing in her Pinterest username or the email she uses on Pinterest. You will need to follow the Pinterest user before you add by username.
4. Some bloggers might charge fees for their time, or you could pay them in gift certificates. Taking the gift certificate route opens the possibilities for even more content to post to Pinterest. Request that your guest pinners write reviews of the products they purchase from your store. Savvy food bloggers could even create recipes for you to post to your website. Add all this content to the guest Pinterest board.
5. The last step is to add the Pinterest board to your marketing and communication efforts. Follow up with commenters on the guest board, and follow their boards as applicable. The more people you follow, the more people will follow you.
Caren Baginski is the social media coordinator for Denver-based LiveWell Colorado and former social media and digital editor of newhope360.
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