Accelerade early sales "significantly" below forecasts

October 10, 2007

1 Min Read
Accelerade early sales "significantly" below forecasts

Cadbury just announced Accelerade sales came in significantly below forecasts and the head of the American Beverage Unit of Cadbury is leaving. In a Bloomberg article, more details are discussed.

In our September Sports Nutrition & Weight Loss issue, we discussed Accelerade's aggressive advertising campaign to go after "old man" Gatorade. At Expo East, I asked a few people familiar with the research behind Accelerades 4-to-1 carbohydrates to protein formula and received only positive reviews. I guess it will take more than just good science and an aggressive advertising campaign to dislodge Gatorade from its perch atop the sports drink category.

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