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Alaffia's founders share their mission (video)

FedEx documents Alaffia's story of using skin care products to inspire equality, empowerment and beauty.

Christine Kapperman, Senior Content Director

May 16, 2014

1 Min Read
Alaffia's founders share their mission (video)

As a part of a series of case studies highlighting businesses around the world that use its shipping services, FedEx featured the inspiring story of the sustainable skin care company Alaffia. Much more personal narrative than shipping company advertisement, the video features founders Rose and Olowo-n’djo Tchala talking about their inspiration for the business as well as their commitment to benefiting local producers and preserving the environment through their Togo-based fair trade cooperatives. Take a three-minute break to get inspired by the company's story.



About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for and Natural Foods Merchandiser magazine. She also led content at She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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