Anti-Asian violence must end—now

Read on for ways members of the natural products industry can support the American-Asian population in the wake of recent hate crimes.

Vincent Kitirattragarn, CEO

March 2, 2021

2 Min Read
stop anti asian violence
Getty Images

To be Asian in America is to be constantly reminded of one’s otherness, and I became even more aware of it when I joined the natural products industry, given its lack of racial diversity. It is because of this that I’m writing to spread awareness about a horrific trend.

Since March 2020, there has been a disturbing rise in Anti-Asian hate crimes, which increased 1,900%. Three thousand incidents have been reported, and many more go unreported due to language barriers and mistrust of authorities. Worst of all, there's targeting of vulnerable elderly populations, including the murder of an 84-year-old Thai grandfather who was out for a morning walk in San Francisco on Jan. 28. This could have been my father.

And two days ago, a 36-year-old Chinese man was stabbed in the back in New York City’s Chinatown, he’s now fighting for his life. This could have been me.

Asians have been spit on, poured acid on and lit on fire, all because of their race and all to people who were minding their own business.

I understand a lot of people are frustrated at COVID-19, and many blame China for being the origin, but it’s ignorant to blame a global pandemic on Asians here in the U.S.

Enough is enough, and I’m calling on our industry leaders to do something about it. Some things you can do to help:

  1. Learn the basics of bystander intervention. This is the most powerful way to show alliance when something happens, but you have to be prepared. For the basics on bystander intervention, click here.

  2. Have your companies take a stance. A written statement goes a long way. Use the hashtags like #StopAsianHate and #StopAAPIHate.

  3. Amplify Asian voices in your communities, both in your company and in the industry. Check in with your Asian employees—making them feel seen can be a strong connector.

  4. Support the cause financially. My recommendation would be Asian Pacific Fund’s Solidarity Fund which specifically goes to organizations working to address anti-Asian sentiment.

My company Dang Foods has donated to Mr. Ratanapakee’s GoFundMe, and we encourage all allies to show up in ways that feel right to you. The natural food industry has welcomed me and made a part of something bigger than myself. My hope is it will step up in these challenging times to embrace my community the same way it embraced me.

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About the Author(s)

Vincent Kitirattragarn

CEO, Dang Foods

Vincent Kitirattragarn is the creator of award-winning Dang Coconut Chips, the first nationally available brand of toasted coconut chips in the U.S. The inspiration for Dang came when Vincent’s mother handed him a recipe that included toasted coconut as an ingredient. Dang, which is his mother's name, aims to expand culinary boundaries by introducing healthy, innovative snacks to American consumers. Dang Coconut Chips are available in more than 2,000 stores nationwide including Safeway, Whole Foods, Sprouts, The Fresh Market, H-E-B, and Vincent holds two Engineering Degrees from Cornell University and currently resides in Oakland, California. 

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