Plant-based protein company plans production facilities in Europe and Canada, has its eye on Asia this year.

Victoria A.F. Camron, Digital content specialist

February 27, 2020

4 Min Read
Beyond Meat captures triple-digit revenue growth in fiscal 2019
Beyond Meat

Beyond Meat earned more money in the fourth quarter of fiscal 2019—$98.5 million—than it did in all of fiscal 2018—$87.9 million—the plant-based protein company announced Thursday.

"Right now is a time of growth for Beyond Meat," President and CEO Ethan Brown said during Thursday afternoon's earnings call. "Looking at our past, one could argue that's always been the case—and they'd be right, to a point. There's something different about this moment. It becomes clearer by the day that a growing number of consumers want what we are doing to work.

"The world is also rapidly changing in ways that propel this movement. The movement is increasingly intertwined with our brand—systemic pork disruption in Asia; high school kids protesting the inaction they see in regard to greenhouse-gases emission reduction; an increasing number of world-class athletes turning to plant-based eating to improve recovery and performance; and more and more members of the medical community returning to the ancient, Hippocratic understanding of food as medicine—all come to mind," he continued.

The company credited revenue increases to more sales to international customers; more points of distribution; higher sales to existing customers; and new products released in 2019. Results from the fourth quarter, which ended Dec. 31, were overall positive:

Related:Beyond Meat's next steps: Building a brand, not just products

  • Net revenue was $98.5 million, a 212% increase from a year earlier.

  • Gross profit was $33.5 million or 34% of net revenue, compared with $7.9 million or 25% of net revenue a year ago.

  • The company saw a net loss of $500,000, compared with a $7.5 million loss in Q4 of 2018.

Sales increases in fresh products in retail, restaurant and foodservice channels led to the additional revenue, according to the company's earnings announcement.

The company also exceeded its annual goals for sales, financials and operations:

  • Net revenue for fiscal 2019 was $297.9 million, a 238.8% increase from $87.9 million in fiscal 2018.

  • Gross profit was $99.8 million or 33.5% of net revenue; in 2018, gross profit was $17.6 million or 20% of net revenue.

  • Net loss for the year was $12.4 million, a decrease from $29.9 million a year earlier.

Beyond Meat products are now available in more than 77,000 restaurants and foodservice outlets in more than 65 countries. Those same countries offer large opportunities for growth, Brown added.

For the year, sales to restaurants increased 312% to $153 million. Retail sales grew185.2% to $144.8 million, the company reported.

In the United States, Beyond Meat's market share increased 830 basis points—26 times faster than the largest competing brand in the category in 2019, Brown said, attributing the statistics to SPINS, a marketing and data firm that focuses on the natural products industry. (Impossible Foods is privately held, so its sales and revenue are not available to the public.)

Beyond Meat, which has only six SKUs, offered four of the best-selling plant-based meat products in the fourth quarter—"by a wide margin," Brown said, again attributing the data to SPINS.

Beyond Meat captures triple-digit revenue growth in fiscal 2019 investor presentation

Increasing production worldwide

"In no way complacent, we believe that our focus on a rapid and constant improvement toward the highest product quality standards; listening to and connecting with the consumer; and avoiding GMOs and artificial ingredients continues to resonate," Brown said in the earnings call.

"To build long-term value on a global scale and size, our focus today should be on aggressive growth," he added. "Growth in terms of customers, geographies and markets; production infrastructure; innovation capabilities; product offerings; and consumer engagement—even if this comes at the expense of near-term profit and margin expansion."

The company plans to add production facilities in Europe this quarter and in Quebec, Canada, later this year. Production is Asia is in the works, also for this year, but the coronavirus crisis might affect that timeline, the CEO said.

"The magnitude of the opportunity (in Asia) merits significant investment," Brown said, noting that the continent offers "unprecedented opportunity" for new meat production models.

Seth Goldman, executive chair of the board, announced at the beginning of the call that he is stepping down, effective immediately, but will continue to serve as chairman of the board. When questioned further, he explained that Brown now has a leadership team of talented people to support him and the company's growth.

"As a distance runner, I would say we are off to a strong start," Goldman said. "But this is a marathon, and we are still in the early miles. We've got the right talent, the right mindset and I believe we are better prepared to navigate the terrain than any other team."

Beyond Meat's initial public offering was in May, when it offered more than 11 million shares of common stock for an IPO price of $25 per share. During after-hours trading—following the late-afternoon earnings announcement—the stock fell slightly and was trading at $105.72 per share.

About the Author(s)

Victoria A.F. Camron

Digital content specialist, New Hope Network

Victoria A.F. Camron was a freelance writer and editor contracted with New Hope Network from 2015 until April 2022, when she was hired as New Hope Network's digital content specialist—otherwise known as the web editor.

As she continues the work she has done for years—covering the natural products industry for and Natural Foods Merchandiser; writing up earnings calls and other corporate news; and curating roundups of trends and information for the website—she is thrilled to be an official part of the New Hope team. (She doesn't mind having paid holidays and vacations again, though!) Victoria also compiled and edited newsletters, and served as interim content director for Delicious Living in 2016.

Before working as a freelancer, she spent 17 years in community newspapers in Longmont, Colorado, and St. Charles and Wheaton, Illinois. Victoria is a Colorado native and a graduate of Metropolitan State College of Denver.

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