March 27, 2008
Cyanotech has made a strategic decision to discontinue its Astaxanthin product for the animal feed market in order to focus all the Company’s efforts on production and marketing of BioAstin® Natural Astaxanthin in the higher value human market. Cyanotech’s marketing efforts and investment directed toward the human Astaxanthin market over the last few years have yielded excellent results. “Our sales of BioAstin®, the industry-leading brand in the human Astaxanthin market, have recently escalated. For example, in our third quarter ending December 31, 2007, we saw a 137% increase in BioAstin revenues compared with the same quarter of the previous year,” said Gerald Cysewski, PhD, Cyanotech’s Founder and CEO. “We have been focusing our marketing on the human nutrition market where we have a cost advantage due to our large production capacity. In the animal market we compete with lower cost synthetic Astaxanthin. While there are clear, quantifiable reasons why natural Astaxanthin is superior to synthetic in both human and animal applications, our strategy has evolved to exclusively target the human Astaxanthin market. Cyanotech has been the leader in the human market, with the largest production capacity and the highest sales of all producers. We see this important decision as our BioAstin customers’ insurance that we will continue to be the best-stocked and most reliable Astaxanthin supplier in the industry.”
For more information please e-mail us at [email protected] or call 808.334.9415.
Cyanotech Corporation, a world leader in microalgae technology, produces BioAstin® Natural Astaxanthin and Hawaiian Spirulina Pacifica®—all natural, functional nutrients that enhance human health and nutrition, providing significant antioxidant, anti-inflammatory and immune response benefits. NatuRose® Natural Astaxanthin is a natural pigment source that also promotes animal health and nutrition, primarily in aquaculture. Phycobiliproteins are fluorescent pigments used in medical diagnostic testing and research. Cyanotech produces these products from microalgae grown at its 90-acre facility in Hawaii using patented and proprietary technology and distributes them to nutritional supplement, nutraceutical, cosmeceutical, and animal feed makers and marketers in more than 40 countries worldwide.
Cyanotech was the first microalgae company in the world to obtain ISO 9001:2000 certification. Our products are all natural and are pesticide and herbicide free. They are free of genetically modified organisms and are produced in accordance with current Good Manufacturing Processes.
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