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Expo West 2011: personal care itinerary

What events and education sessions at Natural Products Expo West best address the personal care industry? The editors at Natural Foods Merchandiser have put together an agenda with the best this year's show has to offer.

Melaina Juntti

March 8, 2011

2 Min Read
Expo West 2011: personal care itinerary

Thursday, March 10
Multichannel Merchant Program: Website Design and Usability*
When: 10 to 11:15 a.m.
Where: 304A
Learn e-commerce best practices, including successful website home page layout, design, function and search tools. Also, experts will show you how to integrate video and other technologies, up-sell and cross-sell, and handle email and catalog requests on your site.

Retail Track: Innovative Branding and Advertising Techniques for Today’s Retailer*
When: 1 to 2 p.m.
Where: Marriott Orange County Ballroom 3
Natural products retailers are now doing business in a marketplace with new media channels and product technologies. This session will provide strategic and tactical approaches to marketing and branding to help improve your business.

Friday, March 11
Marketing Track: Cleaning Up the Confusion: Eco-Labels on Natural and Organic Household Products
When: 11 a.m. to noon
Where: 207B
Just like personal care, household products are being certified by a plethora of eco-labels and seals. What do these standards mean and how are they being interpreted?

Marketing Track: Social Media 101: How To’s and Tips for Beginners
When: 12:15 to 1:15 p.m.
Where: 207B
New to social media or not sure how to turn Facebook, Twitter or LinkedIn into marketing gold? Learn site basics and which platforms can work best for you. 

Marketing Track: Retail Mobile Apps
When: 2:45 to 4 p.m.
Where: 207B
Smartphone apps can enrich customers’ in-store experience, boost sales and increase brand loyalty. Weigh the challenges, investments and potential payoffs of mobile apps.

Marketing Track: Marketing to Moms
When: 4:15 to 5:15 p.m.
Where: 207B
Learn how to best serve mothers by using information based on recent trends and survey results. Panelists will address some common mommy-marketing myths and present new strategies.

Saturday, March 12
Water is the New Gold
When: 11:45 a.m. to 1 p.m.
Where: Ballroom A
As water becomes scarcer—and commodification an increasingly fiery political issue—learn how your business can conserve water while cutting costs, pollution and waste.

Organic Personal Care: Beyond Personal Preference
When: noon to 1 p.m.
Where: 207A
Get the latest scoop on organic personal care—what’s driving the market right now, how consumers perceive and understand it, the pros and cons of organic certification, and where the category is headed.

Sustainable Packaging
When: 12:30 to 1:30 p.m.
Where: 207B
Delve deeper into the boxes and bottles that line your store shelves. See what it takes for manufacturers to go with recycled or 100 percent sustainable packaging.

Green Sourcing for Retailers
When: 2:30 to 3:30 p.m.
Where: 207A
Are you looking to save energy and costs by greening your store? Find out best practices for green sourcing.

*Fee required

About the Author(s)

Melaina Juntti

Melaina Juntti is a longtime freelance journalist, copy editor and marketing professional. With nearly two decades of experience in the natural products industry, she is a frequent contributor to Nutrition Business Journal, Natural Foods Merchandiser and Melaina is based in Madison, Wisconsin, and is passionate about hiking, camping, fishing and live music. 

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