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Good Harvest Market crafts community through nonprofit donation programsGood Harvest Market crafts community through nonprofit donation programs

Natural Products Expo and Natural Foods Merchandiser joined to award retailers of the year in the categories of sustainability, innovation, community and best new store. Good Harvest Market of Pewaukee, Wisconsin, is a community engagement finalist.

Christine Kapperman

September 5, 2014

2 Min Read
Good Harvest Market crafts community through nonprofit donation programs


Since 2005, Good Harvest Market has offered the largest selection of organic and non-GMO products in its Wisconsin area, all while focusing on educating area residents about better food and health choices and reducing its carbon footprint by offering as many local products as possible. A portion of sales go to local causes and organizations through various donation initiatives.

Improving community well-being is owner Joe Nolan’s passion. One way the retail outlet accomplishes this is by donating to various local causes that directly benefit community members. Donating funds and other goods is another way the business strives to empower the community to make the world a better place.

ECO-Token-1_0.jpgThree Good Harvest community engagement efforts include:

5&5 Day Events: Good Harvest holds events throughout the year during which a local nonprofit receives 5 percent of the day’s sales. Customers also get a 5 percent discount on their purchases, with the opportunities to donate their savings to the organization as well. Selected organizations donate time to bag groceries and answer questions about the organization plus try to increase discount donations.

ECO Token Program: Combining community and sustainability, Good Harvest gives customers who bring their own bags a chip worth 10 cents. Shoppers place the token in a box that represents one of six local nonprofit organizations committed to helping improve the health and lives of local residents.

Community commitment: The natural grocery strives to make a difference in ways large and small by donating products and cash to local charities. Because the arts contribute to mental well-being, in 2012 and 2013, Good Harvest donated a large amount to help fund a new, larger stage plus a brand new roof to SummerStage.

About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for newhope.com and Natural Foods Merchandiser magazine. She also led content at worldteanews.com. She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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