Despite the social media craze, email is still a valuable way to connect with customers personally and directly. Here is advice from three experts on how to make your newsletter one that customers will be sure to read.
Melaina Juntti is a longtime freelance journalist, copy editor and marketing professional. With nearly two decades of experience in the natural products industry, she is a frequent contributor to Nutrition Business Journal, Natural Foods Merchandiser and NewHope.com. Melaina is based in Madison, Wisconsin, and is passionate about hiking, camping, fishing and live music.