How smartphones are changing retailHow smartphones are changing retail

Smartphones have changed more than communication. Research shows that consumers don’t value the tangible exchange of cash for goods and services nearly as much as they used to. In fact, 40 percent of your customers likely enter your store with less than $20 in their wallets. About 30 percent of women, many of whom carry a purse, have less than $10. These just-released statistics offer a closer look at this shift.

5%

Women who carry more than $100, compared with 21 percent of men

27%

Smartphone owners who use their mobile devices to make purchases

15%

Consumers who have scanned a QR code to make a purchase in the last year   

20% to 30%

Respondents who would use their smartphones to pay for public transportation, parking meters, tips and gas station items if they could

38%

People on the West Coast who own a smartphone, compared with 46 percent in the Northeast and Midwest