Inside your company: The Marketing v. R&D tensionInside your company: The Marketing v. R&D tension
Developing and launching new supplement products always has at its core a tension between the science geeks who want a product to contain efficacious doses and the marketing geniuses who want to use language that sells. Looming in the wings is regulatory issues. CRN's Duffy MacKay represents science. BrandHive's Jeff Hilton is marketing. Who's winning - and who should be winning? Go!
About the Author
Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.
You May Also Like