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Jimbo's... Naturally! overcomes redevelopment building challengesJimbo's... Naturally! overcomes redevelopment building challenges

Natural Products Expo and Natural Foods Merchandiser joined to award retailers of the year in the categories of sustainability, innovation, community and best new store. Jimbo's ... Naturally! of San Diego, California, is a best new store finalist. 

Christine Kapperman

September 6, 2014

1 Min Read
Jimbo's... Naturally! overcomes redevelopment building challenges


Jim “Jimbo” Someck touts team in the success of the family-owned, five-store independent Jimbo’s…Naturally! chain.

After all, it takes a troop to build a successful natural foods retail business, especially when opening a new location—his largest—in a downtown urban mall project.

A real estate broker approached Someck with the idea for the new store. He toured the site and saw a building unfit for a grocery store. “All of these things were saying no, no, no, you are stupid to do it,” Someck says. “At the end of the day, I knew how invested Westfield (the developer) was in seeing me succeed.”

jimbos-Seafood.jpgThe whole team stepped up to the plate, Someck says, to expand creatively in these three ways:

Conquering building challenges: Someck, the store team and Westfield overcame much to build a second-floor store where deliveries arrive street-level and customers park on the fourth. Refrigeration, kitchen ductwork, freight elevator concerns and redundancies, a special shopping cart escalator to get to the parking lot and more came together for a seamless shopping (and store operations) experience.

Formidable foodservice: To serve a lunchtime rush for nearby office workers, this location features two and half times the foodservice of other Jimbo’s locations. The revamped food program includes a wok bar and a burrito bar that the interim mayor declared “better than Chipotle.”

A tribute to San Diego: Historic pictures of local landmarks—from the original Horton Plaza to Lindbergh Field and more—fill walls of the store; aisles bear the names of city streets. Store areas such as cheese, produce, hot foods and seating also carry the names of city districts.

About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for newhope.com and Natural Foods Merchandiser magazine. She also led content at worldteanews.com. She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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