Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.
In addition to providing personal protective equipment to health care workers and institutions, the Frontline Impact Project will fulfill food, transportation and lodging needs during the COVID-19 pandemic.
April 17, 2020
The KIND Foundation and Project N95 have launched the Frontline Impact Project, a platform through which health care institutions can request the resources they need during the COVID-19 pandemic.
Project N95, a rapid-response, nonprofit organization, is a critical equipment clearinghouse for health care providers. During the past few weeks, Project N95 has connected thousands of health care institutions with suppliers of personal protective equipment such as masks, gowns and gloves. The partnership with KIND will allow thousands of health care facilities already in Project N95's network to request donations to fulfill nourishment, lodging and transportation needs.
The KIND Foundation will provide critical funding and recruit other corporate and civic partners to donate other needed items. It has committed up to $1 million to expand Project N95's current efforts, to develop the Frontline Impact Project, and together with Lubetzky Family Foundation, to build a civic network to create additional resources.
KIND and Project N95 encourage all enterprises, big and small, to join their effort as the pandemic spikes. The Frontline Impact Project can support groups facing the same challenges that KIND confronted: effectively reaching thousands of individuals on the front lines.The website offers opportunities to donate, as well as a way for health care institutions to submit requests.
Additionally, KIND Snacks, the healthy snack purveyor, has committed to donate a minimum of 5 million KIND bars that will be distributed to health care workers on the front line. Already, 1 million have been distributed.
"We have been so moved by the courageous contributions from health care professionals and wanted to do our small part to support them," said Daniel Lubetzky, KIND founder and executive chairman.
"Over the last couple of weeks, we faced unexpected challenges as we worked to equitably and efficiently distribute healthy snacks to health care institutions and first responders. Then we discovered Project N95, which had already built connections with and vetted thousands of health care groups in need. With their partnership, we've launched this platform to connect those who want to help with those who need help."
Project N95 co-founder Andrew Stroup said, "At this critical moment in the fight, frontline health workers need so much—masks, gowns and gloves, but also food and safe places to sleep.
"Many of them can't go home to their families or to the corner to grab dinner without risking exposing others to the virus. KIND and The KIND Foundation are stepping up to help those who are putting their lives on the line to save others. We're proud to be their partner and to carry forward this work as far as we can for as long as it takes."
Source: KIND Healthy Snacks
You May Also Like
Keeping it green: Sustainability sessions at Natural Products Expo WestMar 5, 2024
Dive into beauty and wellness at Natural Products Expo WestMar 4, 2024
12 pro tips for retailers navigating Natural Products Expo WestMar 4, 2024
NCN report analyzes investment slowdown, explores opportunitiesMar 2, 2024