With mobile apps, personalized medicine and social marketing presenting opportunities, the direct marketing industry can chart a profitable future if companies make the right and responsible moves.
Rick Polito, Editor-in-chief, Nutrition Business Journal
As Nutrition Business Journal's editor-in-chief, Rick Polito writes about the trends, deals and developments in the natural nutrition industry, looking for the little companies coming up and the big money coming in. An award-winning journalist, Polito knows that facts and figures never give the complete context and that the story of this industry has always been about people.