Lil Bucks wins Naturally Chicago Pitch Slam 2021Lil Bucks wins Naturally Chicago Pitch Slam 2021
Frozen pudding, cricket-powered cookies, craft mixers and more; the second edition of the Naturally Chicago Pitch Slam highlighted concept and execution in rising natural brands.
February 17, 2021
The second consecutive edition of the annual Naturally Chicago Pitch Slam event took place virtually on Feb. 17, unfolding in a perfectly timed series of eight energy-filled presentations by some of today’s most inspired—and inspiring—natural food and beverage entrepreneurs.
The eight finalists, chosen from dozens of nominees for this year’s event, were evaluated by a panel of prestigious industry judges: Katie Paul, vice president of category management and growth solutions at KeHE; JP Comte, president of the Americas region for Barilla; and Ryan Pintado Vertner, founder of Smoketown.
The runner-up of the event was Genesis Bencivenga Sr. of Lorenzo's Frozen Pudding, a line of better-for-you gourmet frozen pudding that features locally sourced fruits. And the Naturally Chicago Pitch Slam first-place award winner is Lil Bucks, a brand bringing the lesser-known superfood sprouted buckwheat into the mainstream, that was pitched by founder Emily Griffith.
Lil Bucks will receive a prize package valued at over $100,000, which includes a complimentary booth and opportunity to pitch at the 2021 Natural Products Expo East in Philadelphia, donated by New Hope Network.
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