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Make your store a New Year's resolution destination this January

If you set your natural products retail store up for a successful January, you could reap the benefits of more shoppers and sales gains throughout the year.

Bill Crawford

November 18, 2014

1 Min Read
Make your store a New Year's resolution destination this January

For most natural products retailers, January is the most important month of the year. It’s a great month for sales because so many people make health-related New Year’s resolutions. Many of the shoppers deciding to live and eat better are going to be new to your store, so the sales gains from January—if handled right—can lead to sales gains that last for the rest of the year and beyond. 

With that in mind, I'm doing a series of blog posts with practical advice that you can put into play to be sure you’re ready for New Year’s resolution season.

January is coming. Is your store going to be ready to be a “resolution destination?”

Part 1: Product tips to help your natural store thrive in January

Part 2: Make the most of your marketing to bring 'resolution shoppers' into your natural foods store

Part 3: Merchandising strategies to reach January 'resolution shoppers'

Part 4: Training your store staff for the January rush

About the Author(s)

Bill Crawford

Bill Crawford, a natural products industry veteran, is the founder and principal consultant at Crawford.Solutions, a management consulting firm specializing in strategy and organizational development. A former retailer and past member of the New Hope Natural Media management team, he has an extensive background working with natural products retailers. He is also a college professor who regularly teaches business strategy, marketing, data analysis and organizational behavior. Leveraging his experience and insight, he provides analysis and commentary to stimulate questions and discussion about trends and happenings in the retail marketplace and in society and how they affect natural products retailers. Read more from Bill Crawford below and catch up with older Bill Crawford blogs here. 

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