Supermarket News

March 30, 2016

1 Min Read
Millennials a major force behind retail foodservice growth

Consumers, especially those aged 18-34, are purchasing retailer meal solutions more often, according to an updated Technomic study.

The 2015 Retailer Meal Solutions Consumer Trend Report found 84 percent of consumers purchase retail meals at least once a month, versus 79 percent in 2012.

Consumers are also eating less fast food as a result. Almost half of all respondents and 60 percent of millennials said they visited fast food restaurants less often because they were buying retail meals.

"Further enhancing the in-store experience and innovating with differentiated, restaurant-quality menu items will help retail-prepared food operators continue to steal share of stomach," Kelly Weikel, director of consumer insights at Technomic, said in a press release. "Operators and suppliers can appeal to consumers by offering dishes featuring new and ethnic flavors, such as spicy Asian flavors and regional Latin flavors."

07-Supermarket-News-logo-142142214_0.jpgThis piece originally appeared on, a New Hope 360 sister website. Visit the site for more grocery trends insights.

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Supermarket News

Supermarket News provides news, trends, solutions and insights from the largest and most experienced team of editors covering the industry. SN has the highest quality reach of any nationally paid circulated information and insight product. SN is geared to executive decision-makers in the food retailing and distribution industry, offering in-depth analysis and forward-looking content across platforms including print, online and mobile.

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