Natural products brands respond to the Amazon-Whole Foods deal

CEOs and cofounders of pioneering natural brands weigh in on Amazon's acquisition of Whole Foods Market.

Jenna Blumenfeld, Deanna Pogorelcand 1 more

June 20, 2017

11 Slides

Aside from the inauguration of our new president, the biggest news of 2017 so far has been Amazon's acquisition of Whole Foods Market for $13.7 billion. After we got over the initial shock on Friday, we were left with questions. What does this mean for the future of retail? Will Amazon uphold Whole Foods Market's vision for sustainability and ingredient integrity?

We reached out to 11 notable natural manufacturers and experts to hear their thoughts on the deal of the year. 

About the Author(s)

Jenna Blumenfeld


Jenna Blumenfeld lives in Boulder, Colorado, where she reports on the natural products industry, sustainable agriculture, and all things plant based. 

Deanna Pogorelc

Senior content producer, New Hope Network

Deanna oversees day-to-day production of digital content, newsletters and social media for She especially enjoys writing about packaging and mission-driven brands. Prior to joining New Hope Network, Deanna reported on healthcare innovation for MedCity News. She has a bachelor's degree in journalism from Ball State University.

Denver Lewis

Community and Conference Content Manager, New Hope Network

As Community and Conference Content Manager, Denver is passionate about educating and supporting the growth of early stage natural products brands, strengthening understanding of the investment landscape and providing a platform for storytelling, with a focus on mission-driven business.

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