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Non-GMO Day promotion kicks off at receptionNon-GMO Day promotion kicks off at reception

Pamela Bond

March 13, 2010

1 Min Read
Non-GMO Day promotion kicks off at reception

At a reception on Friday evening, Corinne Shindelar (pictured), CEO of the Independent Natural Food Retailers Association, shares with retailers the concept for the 10-10-10 Non-GMO Day that will happen on Oct. 10, 2010. A collaboration between Jimbo’s … Naturally! retail stores, INFRA, UNFI and the Non-GMO Project, the 10-10-10 Non-GMO Day will be part education, part promotion. Participating retailers will teach their customers about genetically modified organisms and feature non-GMO products on the designated day and for the entire month of October. Some stores will donate a percentage of sales or a dollar amount to the Non-GMO Project. Want to join the cause? To find out more about the 10-10-10 Non-GMO day, to sign up for the event and to grab a "Make a Difference" button, visit The Non-GMO Project at UNFI’s booth (#2336).

About the Author(s)

Pamela Bond

Pamela Bond is the managing editor of Natural Foods Merchandiser. Before coming to NFM, Pamela wrote about natural health, food, supplements, sustainable agriculture, outdoor adventure, fitness, travel and other topics for national consumer magazines and websites. She is a former editor at Delicious Living, Alternative Medicine and Rock & Ice magazines. When not desk-jockeying, Pamela enjoys attempting to master new recipes, classic rock climbs and Handstand.

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