March 13, 2010
![Non-GMO Day promotion kicks off at reception Non-GMO Day promotion kicks off at reception](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltafc06db067aebac6/64cbf83cdb0bcc7a8de33eaa/NewHopeNetwork_Horizontal_RGB.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
At a reception on Friday evening, Corinne Shindelar (pictured), CEO of the Independent Natural Food Retailers Association, shares with retailers the concept for the 10-10-10 Non-GMO Day that will happen on Oct. 10, 2010. A collaboration between Jimbo’s … Naturally! retail stores, INFRA, UNFI and the Non-GMO Project, the 10-10-10 Non-GMO Day will be part education, part promotion. Participating retailers will teach their customers about genetically modified organisms and feature non-GMO products on the designated day and for the entire month of October. Some stores will donate a percentage of sales or a dollar amount to the Non-GMO Project. Want to join the cause? To find out more about the 10-10-10 Non-GMO day, to sign up for the event and to grab a "Make a Difference" button, visit The Non-GMO Project at UNFI’s booth (#2336).
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