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Charlottesville, Va.-based Relay Foods moves into the mobile space with the beta launch of a mobile website for the online grocery store.

August 29, 2013

2 Min Read
Relay Foods launches beta version of new mobile website

Relay Foods, the online market for sustainable food and everyday groceries, announced the beta launch of its new mobile website, which represents a significant step forward in the online grocery shopping experience. Thanks to the fully-functioning mobile site, Relay Foods' curated selection of high-quality local, organic and artisanal foods and grocery staples will be readily accessible to customers on the go-from professionals on their lunch break to parents on the sidelines at soccer practice to students studying at the library.

"Improved mobile functionality is the most consistent request we've received from customers over the years, and we're pleased to offer a product that will make customers' grocery shopping simpler than ever before," said Relay Foods Founder and CEO Zach Buckner. "With the new mobile site, they can easily shop anytime, anywhere. Instead of trying to remember what they need before they sit down to make an order online or creating paper lists, customers can use the mobile website wherever they happen to be."

The launch of the mobile-specific website is part of an ongoing technology investment at Relay Foods. Building from interviews with hundreds of customers and exploration of the latest digital tools, Relay Foods' designers and developers have created a simple, cross-platform mobile shopping experience to make finding the perfect product just a couple of clicks, or finger-taps, away. The user interface incorporates elements specifically tailored to optimize mobile shopping: curated lists, complete purchase history and frequently-searched pages. While maintaining a streamlined user experience for smartphones and tablets, the mobile site also incorporates elements of the company's main web platform, including high-quality photography, detailed producer profiles, and transparent sourcing information, all of which earn high marks for digital experience from industry watchers and customers alike.

"Technology can be a huge benefit when it serves individuals, saving them time, money and aggravation," noted Buckner. "A typical big-box grocery store stocks tens of thousands of items, all arrayed to entice customers and inspire impulse buying. It's a one-size-fits-all approach. But customers are individuals with unique preferences. At Relay Foods, we harness technology to provide individuals a customizable, relevant experience that fits seamlessly into their life. And we quickly deliver the items they order to a convenient central location to give them more time to enjoy the food they purchase while saving them fuel expenses and personal shopping hassles."

The mobile website is currently in a beta testing phase, and a redesigned web platform is expected to roll out later this year. In addition to the new mobile site and redesigned website, Relay Foods has an ongoing commitment to enhancing its customer communication channels, providing the latest information on seasonal foods and other topics that can help customers feel more empowered and knowledgeable about their nutrition decisions.

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