September 6, 2014
And you thought ancient grains were old news.
According to new data from SPINS, sales of unrefined grains are booming. Though quinoa, beloved for its high protein content, still reigns in the ancient grain category, sales of even gluten-containing whole grains are stepping into the spotlight. For example, sales of KAMUT (the trademarked name of Khorasan wheat), grew an outstanding 686 percent in the 52 weeks ending July 13, 2014. Freekah, lauded for its ample fiber, experienced 159 percent sales growth during the same period.
Though recent research found that adopting a high-fat, low-carb diet might be better for weight loss, gluten-free eaters are likely flocking to certified gluten-free whole grains in order to find safe, nutritious and filling ingredients. Indeed, sales of packaged products labeled "gluten free" also grew 29 percent.
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