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Social-able: Use Facebook events for more impressions

Learn how and why to create a Facebook event as part of Natural Foods Merchandiser’s Social-able series. Each week the magazine picks social media posts worth sharing. Gain inspiration and learn from others as we explore how natural foods businesses get social.

Christine Kapperman, Senior Content Director

February 21, 2013

2 Min Read
Social-able: Use Facebook events for more impressions

Betsy’s Health Foods in Houston is celebrating its 20th anniversary this month and used the Facebook events functionality as part of its event promotions.

Events are easy to create and offer an additional space in the Facebook ecosystem for attendees to communicate. Here’s what Betsy’s Health Foods’ anniversary event page looks like.

There are several ways to add an event for your store. Here are two.

The first, when logged in to your store’s Facebook page and after you have scrolled past your admin area, a white menu bar will appear at the top of your screen that includes a calendar icon. Click on that icon and then select “event.”

A dialog box will pop up. Here you enter information about your event. And click to create.

If you don’t find the above menu easily, click “edit page” at the top of your store’s page. Select “update info.” Then choose “apps” on the left column menu. Under events, click “go to app.” The dialog box will pop up; if it does not, select “create event” in the upper right corner of your screen.

You now have an interactive event to which you can invite your Facebook fans. They can reply about their attendance status and post a note on the event page, creating an additional layer of community for your store. And participants’ activity shows up the recent activity feed, generating even more visibility for your event.

Also consider:

  • Allowing additional admins and having them invite their friends.

  • Creating messages for attendees, maybes and people who haven’t replied to keep those who RSVP’d engaged and remind those who haven’t of what your event has to offer.

Use this for special sales, anniversaries, tasting events, educational classes and even virtual events.

Have you had success using Facebook events? Please share you tips below.

About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for and Natural Foods Merchandiser magazine. She also led content at She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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