These natural products brands in the Spark Change Product Discovery Zone reflect the trends identified by the New Hope Network content and NEXT Data and Insights teams for 2020 and beyond.

New Hope Network staff

November 12, 2020

2 Min Read
Spark Change Trend Immunity

The Product Discovery Zone at Spark Change provides a great firsthand look at many of the brands exemplifying the trends and macro forces that will shape the natural products industry for years to come.

This Spark Change-inspired series shines the spotlight on some of these brands by highlighting a different trend each week.

Trend of the week: Immunity

Brands exemplifying the Immunity trend help consumers shift from reaction to prevention, giving them both new and time-tested ways to strengthen the body’s defenses and stave off illness.

Immunity Spark Change Trend

1. Host Defense Mushrooms

Mushrooms are having a moment. And Host Defense mushrooms incorporates a wide variety of awesome, functional fungi species that offer many system-specific benefits to target everything from energy to cognition to immunity. Its Elderberry Plus Syrup is sure to fly off shelves as the months get colder and COVID-19 lingers because of its potent combination of two forms of immunity-boosting powerhouse elderberry with mushroom mycelium from Reishi, Chaga and Turkey Tail mushrooms. Find Host Defense Mushrooms in the Product Discovery Zone.

2. Heywell

Not a fan of mushrooms? Then this beautifully packaged sparkling adaptogenic beverage from Heywell might be a better fit. Its grapefruit-flavored energy and immunity product contains antioxidant-rich berries Amla and Schisandra for a potent shot of vitamin C coupled with L-Theanine and caffeine for relaxed focus. It's also low in sugar, calories and is made with non-GMO ingredients. Find Heywell in the Product Discovery Zone.

3. Barlean's

A brand that truly needs no introduction, Barlean's is a top-of-the-line supplements brand with an impressive selection of immune system protectors. Vitamin D3 in liquid format for superior absorption? Check. Olive leaf complex to keep sniffles and scratchy throats at bay? Check. Side note: Since 2013 the company has given a significant portion of its corporate profits to organizations including Vitamin Angels and Autism Hope Alliance. Find Barlean's in the Product Discovery Zone.

See the latest in natural products and connect with exhibitors in the Spark Change Product Discovery Zone. Learn more about Spark Change.

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