Spark Change brands prioritize waste reduction for a better worldSpark Change brands prioritize waste reduction for a better world
These natural products brands in the Spark Change Product Discovery Zone reflect the trends identified by the New Hope Network content and NEXT Data and Insights teams for 2020 and beyond.
August 31, 2020
This Spark Change-inspired series will also shine the spotlight on some of these brands by highlighting a different trend each week.
Trend of the week: Waste Reduction
Brands and businesses embracing the waste reduction trend are stepping up with clever ideas to reduce and remove waste along various steps and corners in the supply chain. Through byproduct turned value add or ingredient optimization ideation, waste otherwise known as a pollutant turns into energy or edible food.
1. Seventh Generation
This pioneering natural products company and Certified B Corp has made the commitment to use only 100% sustainable, bio-based or recycled ingredients and materials by 2025. This Activated Charcoal Deoderant, a USDA Certified Biobased Product 95%, is the perfect example of this dedication to waste reduction. Find Seventh Generation in the Product Discovery Zone.
2. New Chapter
This Certified B Corp and producer of certified organic whole-food nutrients, recycles, composts or reuses more than 80% of its waste. It is Certified Zero Waste to Landfill, meaning that it has a minimal carbon footprint and converts its waste into clean energy. Find New Chapter in the Product Discovery Zone.
3. So Good Brand
All of this company’s juices and shots are USDA Organic and made with 100% renewable energy and 100% post-consumer recycled packaging. More than 94% of facility waste is diverted from landfills. The bottles are also made with a material called BtrBtl, which will recycle the same as any plastic bottle without a negative impact on the recycling stream. If it does end up in a landfill, BtrBtl’s will biodegrade at an accelerated rate, converting the packaging into usable energy and breaking down into water, soil and carbon-based gases. Find So Good Brand in the Product Discovery Zone.
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