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The moment you realize you just won a NEXTY Award

Relive the day that 26 brands learned they were winners of a coveted NEXTY Award at Expo West 2017.

Jessie Shafer, RD, Director of Influence & Health Education

April 2, 2017

19 Slides

You’ll see shock, laughter, spontaneous speeches, high fives, acrobatics and even some tears. You just never know how exhibitors at Natural Products Expo West are going to react when they receive the great news that they’ve just won a coveted NEXTY award.

When the NEXTY finalists hear the New Hope Network Content Team chanting, “NEXTY, NEXTY, NEXTY!” and walking toward their booths with noisemakers, champagne and a trophy, some exhibitors can’t help but burst into an array of emotions. For many brands, winning a NEXTY Award is the moment that catapults them into the natural products spotlight, helping the brand grab the attention of retailers, distributors, investors, consumers and the media. Take a look at some of the best reactions from our 26 NEXTY Award winners at Expo West 2017.

About the Author(s)

Jessie Shafer, RD

Director of Influence & Health Education, New Hope Network

Jessie Shafer, RD, is New Hope Network's director of influence and health education. In this role, Jessie curates opportunities and appropriate partnerships for New Hope's health and wellness influencer audience, as well as health practitioner and nutrition expert audience. Jessie is a Northwestern University graduate, registered dietitian, and long-time health journalist, having worked for more than 17 years at four major publishing houses on consumer-facing health brands, including Meredith Corporation and August Home Publishing and holding the role of editor-in-chief of Delicious Living for four years. Jessie and her husband relocated from Iowa to Colorado in 2015 where they enjoy riding their bike, hiking in the mountains and being mom to a cute and curious toddler. 

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