Visalus was growing quickly in multi-level marketing, reaching $623 million in 2012, but a cancelled IPO, a shareholder lawsuit and charges of corporate espionage sent it on the skids. Now the owner says the compkany has a plan to turn things around.
Karen Raterman is principal, New Leaf Communications, in Arvada, Colorado. She specializes in content marketing strategies and development, corporate communications, public relations and social media for natural brands, dietary supplements and botanical ingredients.